Redfin rolled out an artificial intelligence tool that gives potential homebuyers a glimpse into what the interior design of their future house could look like.
The tool, dubbed Redfin Redesign, allows consumers to change the appearance of walls, floors and countertops in home photos displayed on the brokerage’s website. It was created in collaboration with Roomovo, a home visualization platform, a press release published Thursday said.
The feature is being rolled out during a time of elevated interest rates and less homebuying demand than was seen in recent years. Redfin hopes the tool will “empower home searchers to envision the potential of a home” and to “identify which homes they are serious about touring or buying.”
Customers are able to play with the design feature via iPhone or computer, letting creativity run wild on all active and some sold Redfin listings, the real estate company said.
“Buyers often want to know what a home will look like with some changes, not just what it looks like right now,” said Ariel Dos Santos, Redfin’s senior vice president of product in a press release. “Sellers want their listings to appeal to the broadest pool of buyers, regardless of design preferences.”
As part of this project, Redfin also partnered with Bright MLS, one of the largest multiple listing services in the U.S., to offer this feature for their listings across the mid-Atlantic. The brokerage is looking to expand its partnerships with other listing services in the near future.
According to the brokerage, the AI tool is part of its ongoing effort to modernize how consumers look for homes. Previously, Redfin announced the integration of ChatGPT plugins aimed at aspiring home buyers. The tool allows consumers to share specific characteristics of their desired property types, including price range, room count and neighborhood amenities. ChatGPT will respond with a list of matches drawn from the respective brokers’ databases.
The importance of offering a digital home buying experience has continued to grow in recent years, with consumers noting they are doing a significant amount of pre-home shopping legwork online, a survey conducted by National Mortgage News found.