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There is no such thing as clicking into Amazon and casually browsing for cool furniture and decor. If you’ve ever tried this, you know that the good stuff is buried pages and pages deep. Over the years, our team of editors has built a list of clever search terms we use to find, say, a glossy Kartell storage cabinet or an affordable modular sofa. But these keywords are mostly helpful when you have a specific item or brand in mind. What about when you want to just take a peek around and discover something fresh and exciting? That’s when I turn to storefronts.
Amazon’s storefront feature allows individuals to curate their product recommendations on a dedicated page, so naturally it’s become a popular tool among influencers who want to earn commission when their followers ultimately purchase said products. Sure, there is an element of “link in bio” energy, but I like to think of it as another way to filter through millions of items fast. Recently, I started bookmarking all the designers and DIYers with storefronts stocked with stylish finds, from peel-and-stick floor tile to antique-looking tableware. Here’s who I’m keeping tabs on.
If you’ve seen the Bobby Berk creative director’s former L.A. kitchen, you know he has a thing for black, white, and brass spaces. Many of the Amazon pieces he’s saved—from mid-century-inspired lighting to sleek vanity mirrors—fit within this palette.
Kelly Wearstler’s own furniture designs will run you thousands of dollars, so we appreciate it when the revered interior designer lends her eye to Amazon, even if most of her picks are centered around hosting a chic garden party.
Mixing stirrers, colorful coups, milk frothers: The Nubi Interiors founder has gathered essentials for both a martini bar as well as a breakfast/coffee bar. We also uncovered Dapu’s linen duvet cover, which has nearly 2,500 positive reviews, thanks to Hamilton.
It was through YouTuber and decor aficionada Kiva Brent that we first discovered the O’Bright LED pharmacy light, available in antique brass, black, and brushed nickel. The piece swings 360 degrees and is dimmable, making it the perfect addition to a reading nook.
Tolbert’s boss also joined the storefront club, and he’s honed in on higher-priced furniture staples, including bouclé dining chairs by Meridian Furniture, a sculptural table by Niuyao, and a slatted wood headboard by Creative Co-Op.
DIYer and TikToker Marco Zamora’s rental kitchen makeover included this combo: a lightweight ceiling medallion that didn’t require nails or glue to install and a dupe of Gino Sarfatti’s Model 2965 pendant lamp.
Drew Michael Scott has also revealed a ton of his reno essentials, but these days I’m loving his antique-inspired picks. Most recently, he shared a “shop my favorite decorative plates” board, and I can’t stop thinking of hanging them all on a wall.