The lobby.
Done by Dorfman
When Dr Robert Dorfman, a Los Angeles-based cosmetic doctor, was planning to open his latest clinic in the heart of Beverly Hills, he knew that design was going to play in important part.
It’s something he calls the “unspoken patient experience,” in which every aspect is important from the moment a patient walks through the doors to the second they leave.
“It’s at the center of everything we do and everything we are,” he said. “As such, it was important that the design of the new practice location continued to serve as the Sixth Sense in the extraordinary — a feeling and experience that combined comfort, ease, luxury, pristineness and beauty not explicable in terms of normal perception or the basic five senses.”
The new clinic, Done by Dorfman, which opened in August 2024 and is located on the prestigious Wilshire Boulevard, is all about experience and empowerment. This starts with the interior design, which utilizes a neutral color palette and natural materials to create a calming environment that is the height of sophistication.
That means every aspect from the actual space to the layout to the choice of furniture, accessories and state-of-the-art equipment plays a critical role in creating an environment of calm, class, outcomes-based innovation,” Dorfman explained.
Dr Dorfman.
Done by Dorfman
According to Dorfman, color is often overlooked when it comes to the design of healthcare practices. Color has a remarkable ability to invoke emotions, and trigger psychological and physical responses. In certain settings where stress and anxiety can be prevalent, the use of light, natural hues can help to create a space that has a safe, calming and supportive atmosphere.
A treatment room.
Done by Dorfman
In the clinic’s lobby, camel-hued velvet chairs, a patterned rug, and marble flooring add depth, character and glamor to the space. Meanwhile, the eye-catching abstract artwork adds a playful pop of bold colors. Entering into the treatment rooms, the marble floor continues to add a sleek sophistication, while a large mirror helps to brighten and open up the space.
“The use of light, neutral colors such as whites and beiges as the foundation for our color scheme allow for an unassuming clean, minimalist backdrop,” noted Dorfman. “Our designer-curated furniture, art and accessories were picked from a wide variety of sources across the globe — from the ultra luxury to the commonly accessible.”
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